The stuff we like looks good. The stuff we remember says something. 

Everytime. Am I right?

Everytime. Am I right?

Seen in Soho

Seen in Soho

Nice to see some of my stuff going around:

considertheaesthetic:

Package redesign for Savannah Bee Company. Not sure if Collin Cummings was just the one to photograph the packaging, or if he actually did the redesign as well. If anyone knows, I would love to hear from you!

I love how you can’t see the hidden patterns on the container till you use the honey. There is something intriguing about discovering a hidden element. It keeps people coming back for more.

*UPDATE* Yes, Collin Cummings did in fact design these!